The initial step with any project is determining the customer’s needs. I ask anyone interested in working with me, to first fill out my project questionnaire. This supplies me with enough information to determine if I’m right for the job, and if so, provide a price quote and proposal.
The most time consuming part of logo projects is the conceptualizing stage. The process usually begins with the drawing out on paper a list of keywords that best reflect your business/venture. This offers a good starting point for sketching out and brainstorming of ideas. I usually end up with pages full of rough concepts, which are then narrowed down to a select few.
Rather than send clients logo previews over simple white background, I display the designs in mockup form (on business cards, packaging, signage, etc). This helps provide a better sense of what the logo will look like in real life application or as part of a cohesive brand. Along with each preview, I include a write up detailing my thoughts on each logo.